1. Who is Mary Leandra? How did you come up with the idea for Zaftig Divas as a company?
She is a plus sized woman who was born and raised in South Texas.She has overcome and conquered the struggles that are associated with being a plus sized woman. She has gained confidence and boosted her self-esteem by realizing how beautiful she is and the fact that society does not make her.The idea for Zaftig Divas as a company came about my constant sightings of women on social media degrading themselves by posting provocative pictures to get reactions from men I just hate when women feel the only way to feel sexy or beautiful is if a man tell them because most of them are not looking at you as a person but as a piece of meat and it’s your fault because that is how you sold yourself. I mean there is nothing wrong with someone complimenting you, but it should be an extra perk because you know how beautiful you are.2. The name Zaftig is rarely heard of, what made you choose that name? Also, how does it represent you and your brand?
I chose the name “Zaftig” because I hate being classified as a “BBW”, because around 1979 it was originated to be used in the context of a “Fat Fetishism” and I just could not stomach that. Also, the words thick, curvy, phat etc, are overly used in the Plus Size community and I feel they are used more as a sex symbol than signifying who you really are. “Zaftig” represents me and my brand because I once was that “Zaftig” woman who lacked confidence and low self-esteem. I can now use my past experience to uplift these divas and help them grow, so they cannot let anyone define who they are.
3. Expanding your brand, and perusing different venues to do so is commendable. What made you decide on expanding into a Tee Shirt line?
As some may know, Zaftig Divas started as a group on Facebook that promotes self-confidence and boost self-esteem in plus size women, so they can grow to love themselves for who they are and not how much they weigh. I decided to expand Zaftig Divas into a tee shirt line because the more you see, hear or say how beautiful you are the deeper it will sink in your mind and release that confident inner Diva in you.
4. What separates your line of tee's from other companies? How do you come up with unique phrases? What is your favorite phrase?
I think what separates my line is I am using my shirts as billboards to share affirmations. As stated earlier, you will start to believe what you see, hear and say the more it is presented to you, like that song you can’t get out of your head. I try to create my phrases based the opposite of what you think of yourself. For example, “I hate my curves” will be “I love my curves”. I want women to put on my shirts and say, “oh yea, I am beautiful, I am confident”, and when other women see them in my shirt they will think the same. My favorite phrase would be my Signature tee, “Zaftig Divas” because it will be the first step to admitting who you are and it has that reminder of who you are with the definition of Zaftig on the back of the shirt.
5. Who or what inspired you?
What inspired me was a female who told me she lives her life through me. She was a plus size woman who was not confident enough to wear that Yellow pump or those Purple skinny jeans, so she got life by watching me do it. From that moment on I wanted to help women gain my confidence and self-esteem.That is how my group “Zaftig Divas” was born.
6. In fashion, what colors and styles are available? Do you have tee shirts with phrases unique to the season?
As of right now I will start with White Tees and work my way to other colors once I start receiving feed back on what the Divas want or like. I am very big on input from my Divas. Yes, I am planning to create phrases based on seasons and holidays, so stay tuned
7. Do you customize tee shirts? What are the size ranges?
Unfortunately, at this time I do not customize the shirts but plan on implementing it in the future. I will carry sizes XL-4X depending on the style of the shirt.
8. If I asked you to design a tee for me using your own creative license, what would you design for me?
For you Dominique, I would have designed my “Hash Tag Tee” for you. #Curvy #Beautiful #Smart #Confident.
9. Where can we find Zaftig Divas Tee Shirts? And what are any other social media outlets?
You can find Zaftig Divas tee shirt line on zaftigdivas.bigcartel.com.We can also be found on instagram @zaftigdivas and on Facebook at https://www.facebook.com/groups/zaftigdivas. As of a week ago, I also have a Zaftig Divas public page where I will be promoting Zaftig Divas tee shirt line and other plus size events, it’s accessible to anyone.
10. What is in the future for Zaftig Divas as a company and brand?
There is a lot in the future for Zaftig Divas. There will be a Curves and Confidence Boutique, Beauty Within Plus Size modeling agency, non-profit organization, book and a couture clothing line. Stay tuned!
There you have it a woman on a mission to succeed in the plus size fashion industry by making her own rules, while creating and reaching her goals. This interview has left me with so much hope for the plus size industry as a whole. While being a difficult arena to break into it has created a wonderful platform for young artists and entrepreneurs to grow, flourish, and most of all make great relationships with other people who understand that passion you have in this particular market. Please support this beautiful this diva to reach her ultimate success by visiting www.zaftigdivas.bigcartel.com.
Stay Beautiful, Confident, & Sexy!
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